Creating a reliable, repeatable process for getting great testimonials from your best clients is essential to rapidly growing your business. The secret formula for getting great testimonials from your best clients is to know who your ideal audience is and prompt them to answer all the right questions at just the right time. By following these steps, you can create a reliable process for getting great testimonials from your best clients. Not only will this help you grow your business, but it will also help you evolve and create a better customer experience over time.
Here are the key steps to follow for successful results:
Identify Your Best Clients / Ideal Clients
Look for those who have had the best experiences with your service or product and who have expressed a willingness to provide feedback. Think of who you are currently service who is the best possible example of the ideal audience you’d like to serve. (Even better if you have a Brand Strategy or Marketing Strategy where you’ve already highlighted this in detail.)
Reach Out to your Best Clients and Let Them Know You’re Looking for Feedback
Be sure to explain why their feedback is valuable and the impact it can have on the success of your business.
Alternatively, you can set up an automated process to connect with your clients a pre-determined amount of time after they’ve received their service. (1-2 days) In this message you can ask for their feedback and encourage them to write a review, with links to your review platforms included.
Provide a clear timeline and expectations. Let them know when/if you will be following up and how long you expect the process to take.
Ask the Right Questions to Gain a Well-Written Review
Be sure to ask open-ended questions that will allow clients to provide meaningful feedback. Some people will need to be guided a bit to know what wording will help the most. Some examples of questions you could ask include:
- How did you find our business?
- Why do you think you were drawn to us?
- What was your experience with our product or service?
- How likely are you to recommend us to others?
- What could we do to improve our product or service?
- What do you think sets us apart from other businesses offering similar services?
- What did you find most valuable about our product or service?
Following Up Can Make All the Difference
Don’t be afraid to follow up with your customers if they don’t respond right away. Show your appreciation. Whether it’s a thank you note or a small gift, be sure to express your gratitude for their feedback.
What to Do With Customer Feedback Once You Have It?
Once you have this valuable feedback, you can use it to improve your products and services. You’ll have more information about who your ideal audience is and how you can best serve them.
Be sure to share your customers’ testimonials on your website and social media accounts. This will increase your visibility and help you reach & convince more of your ideal audience that your services are what they’re looking for. “Social proof” is one of the most valuable marketing assets your business can have!